Mealgrid
Consumer · Meal planningSample listing, AI-estimated dataMealgrid builds a weekly meal plan from what's already in your fridge: enter what you have, get a plan and a minimal shopping list. Runs fully on the device: no accounts, no monthly fee.
Why this idea
The hook is the category's top wish.
“Cook from what's in the fridge” is the most-requested missing feature in the reviews our AI analyzed.
Acquisition benchmarks are cheap.
≈€16 per paying user via ordinary Instagram ads (category benchmark). Boring channels tend to keep working.
Every incumbent is recipe-first.
Fridge-first as a weekly habit is an unclaimed wedge. Win the loop and consumer scale kicks in.
Market snapshot
| Category | Meal-planning / recipe apps (consumer) |
| Established players & prices | KptnCook (Berlin) Premium $5.99/mo, Mealime freemium. Freemium pricing dominates. Source: KptnCook FAQ 2026 |
| Market size | Meal-planning apps ~$2.45B globally (2025, 10.5% CAGR). Source: Business Research Insights 2025 |
| Demand indicators | KptnCook ~2.3M Play Store downloads, claims 7M+ users; Mealime claims 5M+ users. Sources: AppBrain 2026, vendor claims |
Who it's for
- Busy working households
- Food-waste avoiders
- People who hate shopping lists
All figures are AI-generated estimates from public sources and marked as such until real data exists.